A people-first approach to athlete marketing.
As a former athlete with almost 10 years working in the sports industry, I created JW Collective to work with current and former athletes to shape their brand through thoughtful partnerships, media opportunities, and long-term strategic storytelling.
My focus is being an advocate for athletes and creating aligned opportunities that extend beyond the game.
Athlete Marketing
& Brand Strategy
Brand Positioning
Helping athletes define and expand their presence beyond the game through aligned storytelling and strategic visibility
Partnership & Business Development
Developing thoughtful brand partnerships that align with the athlete’s identity, audience, and long-term goals
Media & Content Strategy
Supporting podcasts, interviews, appearances, and content opportunities through thoughtful strategy, relationship building, and brand alignment
Experiential & Live Execution
Managing high-level activations, events, and partnership executions across sports and entertainment environments
About Me
Jewel Wagner
After nearly a decade working in the sports industry, I saw firsthand how often athletes are treated as short-term marketing assets rather than long-term brands with meaningful stories to tell.
I created JW Collective from a desire to approach athlete marketing differently, with more intention, alignment, and care for the person behind the platform.
My background across partnerships, brand strategy, experiential marketing, and athlete-facing work has shaped how I build relationships and identify opportunities that extend beyond the game.
Based in Miami, I work with athletes both locally and remotely to build thoughtful partnerships, shape strategic opportunities, and create long-term brand positioning rooted in authenticity.
Selected Experience
Miami Dolphins & Hard Rock Stadium
Portland Trail Blazers
Athlete Brand Management
Partnership Strategy
Focus Areas
Athlete Partnerships
Brand Strategy
Experiential Marketing
Media Opportunities
Strategic Storytelling